Technology-enabled multi-sided platforms in B2B relationships: A critical analysis and directions for future research


Journal article


Andrea S. Patrucco, Daniel Trabucchi, Tommaso Buganza, Laurent Muzellec, Sébastien Ronteau
Industrial Marketing Management, 2024


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APA   Click to copy
Patrucco, A. S., Trabucchi, D., Buganza, T., Muzellec, L., & Ronteau, S. (2024). Technology-enabled multi-sided platforms in B2B relationships: A critical analysis and directions for future research. Industrial Marketing Management. https://doi.org/10.1016/j.indmarman.2024.08.012


Chicago/Turabian   Click to copy
Patrucco, Andrea S., Daniel Trabucchi, Tommaso Buganza, Laurent Muzellec, and Sébastien Ronteau. “Technology-Enabled Multi-Sided Platforms in B2B Relationships: A Critical Analysis and Directions for Future Research.” Industrial Marketing Management (2024).


MLA   Click to copy
Patrucco, Andrea S., et al. “Technology-Enabled Multi-Sided Platforms in B2B Relationships: A Critical Analysis and Directions for Future Research.” Industrial Marketing Management, 2024, doi:10.1016/j.indmarman.2024.08.012.


BibTeX   Click to copy

@article{andrea2024a,
  title = {Technology-enabled multi-sided platforms in B2B relationships: A critical analysis and directions for future research},
  year = {2024},
  journal = {Industrial Marketing Management},
  doi = {10.1016/j.indmarman.2024.08.012},
  author = {Patrucco, Andrea S. and Trabucchi, Daniel and Buganza, Tommaso and Muzellec, Laurent and Ronteau, Sébastien}
}


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