Technology-enabled multi-sided platforms in B2B relationships: A critical analysis and directions for future research


Journal article


Andrea S. Patrucco, Daniel Trabucchi, Tommaso Buganza, Laurent Muzellec, Sébastien Ronteau
Industrial Marketing Management, 2024


View PDF
Cite

Cite

APA   Click to copy
Patrucco, A. S., Trabucchi, D., Buganza, T., Muzellec, L., & Ronteau, S. (2024). Technology-enabled multi-sided platforms in B2B relationships: A critical analysis and directions for future research. Industrial Marketing Management. https://doi.org/10.1016/j.indmarman.2024.08.012


Chicago/Turabian   Click to copy
Patrucco, Andrea S., Daniel Trabucchi, Tommaso Buganza, Laurent Muzellec, and Sébastien Ronteau. “Technology-Enabled Multi-Sided Platforms in B2B Relationships: A Critical Analysis and Directions for Future Research.” Industrial Marketing Management (2024).


MLA   Click to copy
Patrucco, Andrea S., et al. “Technology-Enabled Multi-Sided Platforms in B2B Relationships: A Critical Analysis and Directions for Future Research.” Industrial Marketing Management, 2024, doi:10.1016/j.indmarman.2024.08.012.


BibTeX   Click to copy

@article{andrea2024a,
  title = {Technology-enabled multi-sided platforms in B2B relationships: A critical analysis and directions for future research},
  year = {2024},
  journal = {Industrial Marketing Management},
  doi = {10.1016/j.indmarman.2024.08.012},
  author = {Patrucco, Andrea S. and Trabucchi, Daniel and Buganza, Tommaso and Muzellec, Laurent and Ronteau, Sébastien}
}


Share

Tools
Translate to